Within the expanding range of Agapanthus selections, the Lady series holds a clear position. The series has been developed with a strong focus on three key traits: exceptionally long flowering (over 100 days per year), a high number of flower stems, and healthy, robust foliage.

This directly addresses three important market demands: extended retail shelf life, strong visual impact on the sales bench, and reliable garden performance. Within the series, Agapanthus ‘Lady Lauren’ and ‘Lady Lay’ are two key representatives, each with its own identity but based on the same genetic foundation.

The Lady series is globally propagated and commercially distributed by three specialised growers: Gootjes-AllPlant, Deroose Plants and Vitro Westland. This ensures scale, continuity and international availability.

Cultivation and production – Uniformity and predictability
For growers, the Lady series stands out due to its combination of compact growth and high productivity. Plants remain relatively compact while producing a remarkable number of flower stems.

Crops develop into uniform batches, simplifying grading and production planning. This is essential for supply to garden centres and export markets, where visual consistency and timing are critical.

In addition, the series requires minimal growth regulation. The compact habit and strong flower stems result in a stable product that transports well and is less prone to damage or losses.

The foliage remains healthy and fresh green throughout the season. This is not only visually attractive but also important for shelf life and presentation at the point of sale.
 
Ornamental value – Two characters within one series
Within the Lady series, each cultivar has its own visual identity:
•    ‘Lady Lauren’ stands out with its deep blue-purple flower colour and abundant flowering. The cultivar offers strong ornamental value and high recognisability.
•    ‘Lady Lay’ presents a more refined and elegant appearance, with a balanced plant structure and a harmonious overall look.

What both selections share is the abundance of flower stems and the extended flowering period. This ensures long-lasting appeal, both in retail environments and in the garden.
 
Award recognition for Lady Lauren
An important confirmation of the quality of the series is the award won by Agapanthus ‘Lady Lauren’ at the Florall Awards. This independent jury evaluates new varieties based on innovation, ornamental value and market potential.
The award highlights the combination of production reliability and visual quality that characterises the Lady series.
 
Applications – From retail to landscape use
The Lady series aligns well with the current demand for compact, low-maintenance plants with strong ornamental value.
•    In garden centres, plants stand out due to their long flowering and full presentation
•    For consumers, they are suitable for borders, containers and terraces
•    In landscape projects, they fit well within Mediterranean and drought-tolerant planting schemes
Thanks to their compact growth, they are also highly suitable for urban gardens where space is limited.
 
Why choose the Agapanthus Lady series?
The Lady series combines exceptionally long flowering with high flower production and healthy foliage. For growers, this results in predictable cultivation and uniform batches. For trade and retail, it offers a distinctive product with an extended sales period. And for end users, it provides a strong garden plant with long-lasting ornamental value.

This combination makes the Lady series a relevant and future-proof development within the Agapanthus segment.