Whilst the summer heat is still in the air, the horticultural sector is already looking ahead to autumn and even Christmas. But this period isn’t about winding down; it’s about seizing opportunities. The Horticultural Trades Association (HTA) is therefore launching the next phase of its ‘Your Garden Year’ campaign under the banner ‘Making the most of now and next year’.

Autumn is a key season for garden enthusiasts. Although the garden may seem to be growing more slowly, this period actually offers inspiration, planning and potential. From planting hardy trees, shrubs and perennials to planting spring bulbs, improving the soil or creating nature-friendly spaces – the work done now shapes the garden for the coming seasons.

In addition, the campaign highlights how autumn gardens continue to offer colour, texture and enjoyment. Ornamental grasses, late-flowering plants, evergreens and seasonal textures create attractive outdoor spaces, even during the colder months. The aim? To keep customers engaged and offer fresh inspiration at a traditionally quieter time in the gardening calendar.

The campaign provides businesses with ready-to-use marketing materials (for websites, social media, shops and email) and a coordinated seasonal structure. In this way, Your Garden Year brings together retailers, growers, suppliers and the media in a unified approach to engage gardeners and stimulate demand.

Elia Johnston, Director of Membership & Marketing at HTA: “Autumn is crucial for the sector. Gardeners are still enjoying their outdoor spaces now, whilst at the same time making plans for the coming seasons. ‘Your Garden Year’ gives businesses the tools to help customers realise just how valuable autumn gardening is – whether it’s about spring planting, creating nature-friendly spaces or discovering new ways to enjoy the garden.”

Further information and access to the Autumn 2026 resources and planner can be found a hta.org.uk/your-garden-year.