GrootGroenPlus and Varb will once again collaborate on the digital trade fair during the 36th edition in 2026. Participants can increase the online visibility of their current offering through the GGP channels. This year, there will be an additional focus on service: Varb will provide participants with personal assistance to help them optimise their online visibility.

This also gives concrete meaning to the trade fair theme ‘Growing Together’ within the partnership. GrootGroenPlus brings growers, traders and other industry professionals together on the trade fair floor; Varb extends this connection digitally by making participants’ current offerings accessible through the digital product database.

This allows visitors to explore the offering in advance, make specific searches during the trade fair and find companies and products again afterwards.

Participants who are not yet Varb participants can also take part in the digital trade fair offering free of charge. Varb’s support team will personally assist them in adding their assortment. Current Varb participants can also request a short Profile Check during the trade fair, reviewing aspects such as their offering, findability and profile settings.

“For us, Growing Together means more than simply being visible together. We also want to genuinely help participants move forward. Building on our many years of collaboration, we are therefore focusing not only on the digital offering itself, but particularly on the personal service surrounding it,” says Leon Verlaan of Varb.

“GrootGroenPlus' strength lies in meeting and connecting. Thanks to our collaboration with Varb, visitors can also find the current offering before and after the trade fair. In this way, the connections made on the trade fair floor gain a longer-lasting digital dimension,” says Chantal van Kuyck of GrootGroenPlus.

GrootGroenPlus will take place from Wednesday 30 September to Friday 2 October 2026 in the municipality of Zundert. More practical information about the trade fair and the digital trade fair offering will follow via the communication channels of GrootGroenPlus and Varb.