As of now, IPM ESSEN will exclusively take over the marketing of the Vietnamese horticultural trade fair HortEx in the DACH region and other nations. IPM Essen is thus expanding its international network to include another future market. Due to increasing urbanization, the demand for flowers and plants in Southeast Asia is also growing.

The Dutch company Nova Exhibitions B.V. and its Vietnamese partner Minh Vi Exhibition & Advertisement Co., Ltd. are the organizers of HortEx Vietnam. The next edition will take place from 13 to 15 March 2024 at the SECC Saigon Exhibition & Convention Center in Ho Chi Minh City. IPM ESSEN will exclusively manage the acquisition of exhibitors from the DACH region and other nations with high relevance in the global horticultural market. In addition, a Memorandum of Understanding states that the parties are aiming for a long-term partnership beyond 2026.

HortEx Vietnam

HortEx has been held in Vietnam's economic centre Ho Chi Minh City as an important horticultural trade fair since 2018. Most recently, it attracted 200 exhibitors and around 5,700 trade visitors to the SECC. In addition to plants and horticultural technology, the range also includes fruit and vegetables.

The trade fair provides access to a market with a future: Vietnam has significantly increased its exports of horticultural products in recent years. These include fruit, vegetables, flowers and ornamental plants. Exports to countries such as China, the USA and Japan have grown strongly. The demand for organic horticultural products, especially fruit and vegetables, has also increased. Consumers in the Southeast Asian coastal state are increasingly looking for healthy and sustainable food, while at the same time there is a growing awareness of environmental issues and sustainable horticulture. This is also reflected in the increased use of environmentally friendly cultivation methods and technologies.