The long-standing collaboration between the GrootGroenPlus trade fair and Varb B.V. will continue in 2024. Participants in the 34th edition of the fair, held from 2 - 4 October in Zundert, will once again benefit from enhanced visibility of their current offerings. This year, the i-frame will be combined with all participant profiles again, both on the website and in the trade fair app.

Your own assortment in Varb

This exclusive feature allows participants to showcase their entire current assortment through Varb in their participant profile. This can be uploaded up to two weeks in advance, ensuring it is visible right when the system goes live. Those who are not yet Varb members will receive a free demo account to take advantage of this significant benefit. 

This digital supply bank opens two weeks prior to the trade fair and remains accessible for two weeks after the trade fair. This way, interested parties can revisit what they saw even after their visit. During the fair, the current assortment can also be viewed via touch screens on the trade fair floor.  The system is easily accessible; visitors do not need to register or create an account. 

Free business and product promotion

The integration with Varb gives GrootGroenPlus participants the opportunity to maximise their exposure and promote their business and products effectively. Suppliers do not get a Varb link, but they have other options to expand on their participant profile.

This additional feature to highlight businesses and products aligns perfectly with this year’s theme: In the picture. In the coming months, Varb and GGP will further develop their joint plans around this theme.