The ninth edition of Italy's premier international event for green professionals will open its doors at Fiera Milano Rho from February 19 to 21, 2025. This essential gathering for companies, operators, and associations in landscaping, horticulture, gardening, and sportsgrounds offers a unique and unparalleled showcase of proposals, solutions, products, and services for the entire green industry.

Thanks to collaborations with associations, professional bodies, institutional organizations, and representatives of industry supply chains, Myplant also provides a rich calendar of opportunities for professional development, networking, and knowledge exchange. It serves as a fertile ground for discussing industry issues, where studios, businesses, experts, public administrators, analysts, and scientists can find an ecosystem to enhance their competitiveness. Key highlights of Myplant 2025: a new pavilion and a renewed distribution across 55,000 sqm The show’s growth includes a full opening of Pavilion 8, making it the fourth active hall. Previously (in February 2024) used for special functions and areas, Pavilion 8 will now house a significant portion of the fair’s expanded offerings. 

The 8th edition of the unmissable event for garden centers, Garden Center New Trend — the exhibition format that has anticipated the evolution of garden centers at Myplant since 2016 — will have more space and ideas in the new pavilion. The internationally successful concept will focus on Happy Wellness, exploring the connection between well-being, health, and nature. The event will be organized into four thematic areas, each showcasing specific plant families in effective and attractive exhibition solutions. From sustainable gardening to Press creative reuse of objects and engagement with the natural world, Garden Center New Trend will explore the latest gardening trends, from sustainability to technology, to discover how these innovations can improve retail performance. In the center, La Piazza (The Square) will provide a relaxing and welcoming space designed for people, families, and pets. A catering area will offer an attractive alternative for sales points that cannot accommodate a full bar or restaurant due to space or bureaucratic reasons. MyplanTech: a focus on sustainable innovation in the sector Building on growing success, MyplanTech will return in February 2025, showcasing innovative and sustainable products and solutions shaping the future of the floriculture sector. Continuous control systems, detection units, digital twins of trees, tree equity, high-tech greenhouses, water and energy-saving solutions, circularity and recycling, technologies for soil-less cultivation, hydroponics, mini-biofactories, new resilient plant and flower varieties, lighting innovations, endotherapy, eco-friendly pavings, high-performance motors and batteries, and new generation pesticides are just some of the proposals from startups and industry leaders dedicated to research and development that will define the future of the sector.