Rabobank and GrootGroenPlus strengthen partnership within theme ‘Heart for Green’.

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In 2025, Rabobank will once again be a proud partner of the international trade fair GrootGroenPlus, held from 1-3 October in Zundert. Within the overarching theme ‘Heart for Green’, Rabobank will contribute as a committed partner, with its role as the financial heart of the industry clearly visible.

The collaboration with Rabobank forms an important foundation of the trade fair. The bank not only provides content-related support, but also enables several practical facilities for participants and visitors. For example, in cooperation with GrootGroenPlus, Rabobank provides the free Wi-Fi on the trade fair floor and supports the development of the trade fair app. Both tools have become essential for an optimal trade fair experience.

Clearly visible at GrootGroenPlus 2025

During the 35th edition of the trade fair, Rabobank will be prominently visible in several ways:

  • Stand space at the beginning of the grey route
  • Logo placement among official partners, on the floor plan and in the trade fair app
  • Space in the trade fair catalogue
  • Active contribution to GGP.News, including a current industry update
  • An interview in the June edition of the KwekersBode

In addition, Rabobank will also make a content-related contribution to industry promotion and recognition, including chairmanship of the jury panels for the Jac Lodders and Jan van Dongen Awards.

Exclusive sponsorship role

Rabobank is the exclusive sponsor and partner within its category. This underlines the bank’s long-term commitment to the tree nursery industry and its belief in the power of collaboration and sustainable development. In the coming period, further work will be done on an appropriate interpretation of the theme ‘Heart for Green’, in which the Rabobank will play a central part as the financial heartbeat of the industry.

More information about the partnership and its implementation during the trade fair will follow via GGP.News, the newsletter, and social media.