The German company Hortinex GmbH is making its debut at GrootGroenPlus this year. Based in Bersenbrück, Hortinex launched a digital B2B platform tailored to the professional horticulture industry. It allows growers to present their products – from ornamental plants to machinery – without paying any commission. Buyers register for free and gain direct access to prices, stock levels and supplier contact details.

What makes Hortinex stand out is its transparent setup, ease of use and smart AI engine. As founder and CEO Tim Geers puts it:

“Our platform is not just a digital showcase – it's a tool that truly helps growers become visible and sell better.”

One of the platform’s key innovations is an AI module that transforms messy, locally formatted product lists into clean, standardized and translatable data. This makes it a powerful tool for cross-border trade. Hortinex is particularly targeting growers from the Netherlands and Belgium who wish to expand their market access in Germany and beyond.

At GrootGroenPlus, Hortinex will present the platform through live demos, showcasing features such as its landscaper bidding tool. Visitors can register directly at the stand or have their company listed by the AI system. The stand number will be announced soon on www.hortinex.com.