As of July 1st, 2025, Hoogenraad Nurseries is a proud partner of GGP.news. This Dutch family-run nursery has been active for over sixty years and has grown into an internationally recognized supplier of shrubs and perennials. With an impressive range and streamlined logistics, Hoogenraad supplies customers all over the world.

Global reach, own production

Hoogenraad offers a wide assortment of approximately 3,000 plant varieties, with around 1,500 grown in-house. The company combines solid craftsmanship with modern cultivation techniques and long-standing partnerships to ensure quality and consistency. Its reliable and flexible service has made Hoogenraad a valued partner for garden centers, wholesalers and landscape professionals across Europe and beyond.

Added value with exclusive brands

A central part of Hoogenraad's strategy is its own brand: Good Plants. Under this label, the nursery markets distinctive, high-quality plants with strong ornamental value and commercial appeal. All introductions are developed in close collaboration with breeders and license agencies, and are distributed exclusively by Hoogenraad and its key partners.

“Good Plants helps our customers stand out. They’re not just buying a plant—they’re getting a product with a story that speaks to today’s consumer,” says Sebastiaan Hoogenraad.

To support the visibility and presentation of these products, Hoogenraad offers multilingual photo labels with clear product info and high-resolution images. These labels are designed to increase shelf appeal and support retail sales without requiring additional explanation.

Efficient logistics, worldwide delivery

Thanks to its proven logistics system, Hoogenraad ships orders daily to destinations both inside and outside Europe. The company offers a complete service package, from order picking to the preparation of plant passports and export documents. Its one-stop-shop approach and experience with international procedures make Hoogenraad a reliable and efficient export partner.

Future-focused and connected

Hoogenraad works closely with breeders, licensors and fellow growers to maintain a dynamic and up-to-date assortment. Innovation is essential: by combining market knowledge, data and direct feedback from clients, the nursery is able to anticipate trends and act decisively.

Why GGP.news?

Through its partnership with GGP.news, Hoogenraad aims to contribute knowledge and stay connected to developments in the field. Director Sebastiaan Hoogenraad: “We see GGP.news as a platform that stimulates professional dialogue and connects the industry. We’re happy to support that vision.”

Hoogenraad will feature regularly on GGP.news through news articles, product highlights and background stories that showcase its contribution to the green sector.