As of August 1st, 2025, Living Creations, led by Alex Schoemaker, becomes a proud partner of GGP.news. Located in Boskoop—the heart of Dutch nursery culture—this sixth-generation family business focuses exclusively on Hydrangea paniculata under the Living Creations® brand, delivering global excellence in breeding and young plants.

Cultivated heritage and a focused vision

Rooted in over 550 years of Boskoop nursery tradition, the Schoemaker family has been at the forefront of plant cultivation for six generations. Alex chose to specialize uniquely in Hydrangea paniculata, and today, under his leadership, the nursery breeds, tests, and grows millions of plants each season—setting standards in innovation and quality.

Innovation with purpose

Living Creations operates a dedicated Test Centre where new varieties are challenged by nature—sun, wind, and frost—to ensure resilience and shelf life. Their commitment to visual appeal and durability makes their Hydrangeas a staple for nurseries and retailers alike.

“Plant fever” runs in our veins

Alex Schoemaker: “In Boskoop, growing among nurseries, plant fever is in the blood. That drive pushes us to breed the finest Hydrangeas in the world.”

Collective strength for global reach

With Living Creations® Collective, Alex collaborates with growers and breeders worldwide. This network ensures local availability and cultivation excellence, reinforcing a global cycle of quality and accessibility.

Forward-moving with purpose

Through breeding, testing, and a global grower network, Living Creations continues to innovate. Its future is rooted in sustainability, storytelling, and premium genetics.

Why GGP.news?

Partnering with GGP.news allows Living Creations to share its legacy and expertise. Alex Schoemaker: “GGP.news connects innovators in the green sector—sharing our Hydrangea passion with dedicated professionals worldwide is a natural fit.”

Living Creations will be featured on GGP.news with product insights, behind-the-scenes stories, and market analysis.