GreenItaly, the new Italian trade fair, has opened its doors in Parma for a three-day event for both tree nurseries and landscaping. Green Italy is the successor to Plantflor. A total of 135 nurseries, suppliers, and organizations are represented at this fair. With a few exceptions, the participants are from Italy. The fair program also includes numerous lectures and demonstrations spread over the three days.

GreenItaly focuses on high-quality Italian floriculture and the entire supply chain that is part of this important sector of Italian agriculture and horticulture: the production of plants and flowers, technical equipment for production, systems and technologies for the design and maintenance of urban and rural green spaces, research and innovation. The event is aimed at growers, garden centres, wholesalers, designers, agronomists, architects, landscape architects, architectural firms, general contractors and companies wishing to invest in GREEN.

With a revamped exhibition layout, it serves as a platform for knowledge exchange between professionals in the sector and as a meeting place for the various players in the supply chain.