It's not the number of visitors that counts, but their quality. We heard this statement from several participants in this first edition of Green Italy, organised by and held in the buildings of Fiere di Parma.

Thursday, the second day, saw the highest visitor numbers and a lively atmosphere. Both on the exhibition floor and in the various lectures, there was a great deal of interest in landscape greenery. A number of stands clearly embraced this theme, with the stand itself resembling a garden.

The first edition of Greenitaly, the Italiian trade show dedicated to new visions of urban greenery, landscape, and sustainable professions, left organiseres and exhibitors with a god feeling. The trade shouw has ben held at the at Fiere di Parma. Three days of meetings, exhibitions, and conferences confirmed the role of greenery as a strategic infrastructure for the cities of the future. But, as the organisers underlined, also the Italian exhibition system's ability to attract high-profile international operators. With professional operators from 30 countries, including Kazakhstan, Uzbekistan, Jordan, Greece, Lebanon, Germany, Qatar, the United Arab Emirates, and Saudi Arabia, Greenitaly recorded strong interest from foreign markets in the solutions presented. The quality of the products, the innovation of the materials, and the effectiveness of the exhibition format as a new business arena for building commercial relationships and exchanging know-how were particularly appreciated. The level of the talks and conferences that marked the three days was high, with the participation of European landscape figures such as Iñaki Zoilo from the famous Portuguese studio Proap, along with international guests like Thomas Perez Victoria from the Municipality of Paris and Emma Allen, Head of Horticultural Relations at the RHS – Royal Horticultural Society (United Kingdom)

"The fair was welcomed with great interest by a qualified audience of Italian and international operators, coming from 30 countries" - underlines Gloria Oppici, Brand Manager of Greenitaly. - "A result that confirms the salon's ability to engage different cultures and markets in dialogue, offering buyers the opportunity to meet the best of Made in Italy in a curated and evocative exhibition context, where gardens become real and at the same time dreamlike places". Ultimately, Greenitaly also arises from a contemporary need: that of rediscovering greenery close to us, of building a link between private and public space capable of restoring harmony to the places we inhabit". In terms of visitor numbers and foreign exhibitores, GreenItaly still has some way to go as a new trade fair, but the atmosphere was positive. The next edition of GreenItaly will take place from 7 to 9 October 2026.

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