The United Arab Emirates will host, from 15 to 17 November 2025, a landmark event for the green industry with the launch of Myplant & Garden Middle East: the first international B2B exhibition dedicated to horticulture, landscaping, and green innovation. Taking place at the Dubai Exhibition Centre, Expo City, the event will position Dubai as a global hub for horticulture and landscape design.

The new exhibition aims to bring the successful Myplant & Garden trade fair format from Italy – the leading event in its sector – to the Gulf, leveraging its international reputation, credibility, and recognition.Supported by strong institutional backing – the event is held under the Patronage of the Ministry of Climate Change and Environment (MOCCAE) of the United Arab Emirates, with the auspices of the Italian Embassy in the UAE, and the sponsorship of the Ministry of Enterprises and Made in Italy and ITA – Italian Trade Agency Dubai – it aims to serve as an exceptional platform for business, innovation, and international cooperation, connecting global horticultural expertise with the Gulf’s ambitious green transformation agenda. A tangible vision that recognizes the horticultural supply chain as a fundamental pillar.

A comprehensive green ecosystem

The exhibition will showcase the entire green sector, covering everything from plant production to urban green technologies, garden and landscape design to vertical farming, and services for import/export, logistics, and maintenance of public, private, and sports green spaces. Myplant Middle East will be organized into six key sectors: Plant nurseries; Innovation, technical solutions, and services; Flowers and decoration; Machinery, greenhouses, and irrigation technologies; Pots and outdoor furnishings and Landscape architecture and urban furniture

 This wide focus offers exhibitors multiple opportunities to access the rapidly growing urban development, tourism, hospitality, and Real Estate markets in the Gulf and across the region.

Among the confirmed exhibitors from the EU, Turkey, UAE, China, Thailand, India, and Sri Lanka are plant and flower producers, container manufacturers, technical products for horticulture, technology and service providers, ICT platforms, urban furnishings, vertical greenery, gardening equipment, flowers and decorations. Major international companies engaged in the design, construction, and maintenance of public and private green spaces will also be present, seeking partnerships, contacts, and suppliers. The Gulf’s megaprojects sector represents an extraordinary opportunity, with a portfolio estimated at nearly $800 billion, driven by strong government commitment to urban green redevelopment and landscape conservation.

Prominent groups shaping the region’s green transformation include Tanseeq Investment Group, Desert Group, Gover Horticulture, Planters Group, and Pheladelfia Agricultural LLC – companies whose expertise, vision, and project management capabilities are actively driving sustainable development across the Middle East.

 A dynamic market

At the same time, the organizers are selecting and inviting hundreds of international buyers, developers, municipalities, architectural firms, distributors, and investors, providing exhibitors with unique opportunities to become key suppliers for the region’s green development projects.

Overall, the Gulf Countries show strong attention to urban transformation, green development, tourism, and trade, with varying priorities reflecting each country’s economic strategy. The UAE remains the most mature and diversified market, while other countries show promising specialization and openness. An interesting market, therefore, for international specialists in greenery. Valeria Randazzo, exhibition manager at MyPlant&Garden, sees it this way: "Myplant & Garden Middle East 2025 inaugurates a new chapter for the global green industry from 15 to 17 November 2025, where business, innovation, sustainability, and international networking converge in Dubai to shape an event set to mark a new era for the international horticultural market and the sustainable future of cities."