With Van Vliet New Plants, we welcome an internationally renowned breeder and license holder as a new partner of GGP.news. Based in Stroe, the Netherlands, the company specializes in developing, managing and marketing innovative ornamental shrubs, perennials and concepts for the global horticultural sector.

Since its foundation in 1980, Van Vliet New Plants has grown into a leading player continuously introducing distinctive new varieties. Well-known introductions include Buddleja ‘Buzz’, Hydrangea ‘Runaway Bride’ and Salvia ‘Amistad’ – varieties that are not only popular with consumers but also make a major contribution to renewal within the international assortment.

The company works closely with growers, breeders and trading companies around the world, with a strong focus on quality, plant breeders’ rights protection and professional marketing support. Through a carefully selected network of licensed partners, Van Vliet New Plants’ varieties are propagated and sold worldwide, ensuring uniformity and consistent quality.

Innovation, reliability and cooperation form the core of the company’s philosophy. “We believe in strong partnerships and transparent collaboration with our growers,” says owner and managing director Peter Kroes. “Only by investing together in quality and innovation can we continue to make a difference in an increasingly competitive market.”

By joining GGP.news, Van Vliet New Plants aims to further strengthen its ties with the European nursery sector and increase the visibility of its varieties within this network.