Myplant & Garden Middle East 2025 presented itself from the outset as an event of strong strategic relevance for the entire Gulf region. It was officially inaugurated by H.E. Mohammed Salman Alhammadi of MOCCAE and by H.E. Marwan Ahmed Bin Ghalita, Director General of Dubai Municipality, in the presence of high-ranking institutional representatives, international delegations, and key stakeholders in the sector. Among the authorities in attendance were also the Ambassador of Italy to the UAE, Lorenzo Fanara, and the President of the Agriculture Committee of the Italian Chamber of Deputies, Mirco Carloni, demonstrating the centrality of the importance of green within the international political debate.

Inside the Dubai Exhibition Centre, over one hundred international brands (45% from the EU, 40%+ from the UAE, plus exhibitors from Turkey, China, Sri Lanka, India, Switzerland, Thailand) were distributed coherently across around seventy stands and immersive spaces on 4,000 sqm of exhibition area. Exhibitors presented top-quality nursery and floriculture production, outdoor pots and furnishings, soil nutrients, tools and accessories, solutions and services dedicated to greenery, including for arid climates: high-efficiency irrigation technologies, plant varieties resistant to heat and salinity, smart greenhouses, and new approaches to outdoor space design.

The regional economic context explains the strong dynamism of the sector and the interest generated by the first edition of Myplant in Dubai. The Middle Eastern landscaping market is expected to exceed 20 billion dollars in investments by 2026, reaching 35.5 billion by 2030. The Saudi Green Initiative, with the objective of planting 10 billion trees and rehabilitating over 74 million hectares of land, represents one of the most ambitious projects: since 2021, 100 million trees and shrubs have already been planted, contributing to the regeneration of 120,000 hectares of land. Dubai and Riyadh are leading this transformation through initiatives such as Green Riyadh—which foresees 7.5 million new trees and a reduction of urban temperatures by 2.2°C—and the Dubai Urban Masterplan 2040, which places green spaces and public areas at the center of planning.

The United Arab Emirates will represent over 30% of the growth in the landscaping and green infrastructure market within GCC countries, supported by a pipeline of construction and tourism projects worth over 400 billion dollars. In particular, the green component currently accounts for 8 to 12% of a masterplan’s budget, and up to 18% in luxury and hospitality projects. Dubai, already endowed with more than 8,000 hectares of green areas, plans to add at least one thousand more by 2030.