Intro

Hydrangea serrata Living Red Velvet is part of a new generation of hydrangeas selected not only for colour, but also for winter hardiness and reblooming capacity. For nurseries, this series offers a distinctive story towards trade and consumers, with Living Red Velvet as a key colour highlight.

Crop advantages
Living Red Velvet has been selected for compact, well-branched growth and strong buds. Plants quickly form a full, rounded shape with many flower buds spread throughout the canopy. The variety is more tolerant to frost damage on flower buds than many classic macrophylla types, reducing risk in outdoor or cold greenhouse production.
The variety is suitable for both pot and field production. It responds well to steering in pot size, crop time and flowering period, allowing growers to plan delivery dates and batch composition accurately. Strong stems and firm flower heads make batches visually attractive and better suited for transport.

Application
Living Red Velvet targets both garden centres and landscapers. Its compact growth makes it suitable for borders, small gardens, semi-shaded spots and larger containers on terraces and balconies. The lacecap-type flowers create a more “natural” look compared to many classic mophead hydrangeas.
For landscapers, the combination of winter hardiness, reblooming and compact growth is interesting in projects where long-lasting colour is required without heavy maintenance. Living Red Velvet works well in naturalistic plantings and in combination with ornamental grasses and shade-loving perennials.

Consumer value
End consumers get a hydrangea that flowers for a long period, shows an intense red colour (depending on soil pH) and reliably returns year after year. The deep red tones create a strong colour accent in the garden or on the patio.
Thanks to good bud formation and reblooming, the consumer doesn’t get just one peak, but an extended flowering season. Care is straightforward: partial shade, sufficient moisture and light pruning are enough to keep the plant healthy and productive.

Export potential
The Living Creations series is positioned internationally as a brand concept, which increases export potential. Uniform labels, recognisable branding and clear product promises allow Living Red Velvet to be easily positioned on foreign shelves.
For exporters and international buyers it is attractive that the series is selected for winter hardiness and reliability. This makes the plant interesting for cooler climates in Northern and Eastern Europe, as well as higher-altitude regions in Central Europe.

Why choose Hydrangea serrata Living Red Velvet?
Living Red Velvet offers nurseries a modern, branded hydrangea with a solid story: hardy, reblooming, compact and visually distinctive. Trade and retail benefit from brand support and a clear consumer message, while landscapers and end users receive a strong, long-flowering garden plant. In short, Living Red Velvet is a logical choice for anyone looking to future-proof their hydrangea assortment.