When we talk about a large, contiguous floriculture centre in Italy, the name Pistoia quickly comes to mind. But there is more! In March 2020, when the whole world was overwhelmed and disrupted by the coronavirus pandemic, the flower and plant growers of Lazio turned this very difficult period into a unique opportunity: they joined forces and began to build the identity of the flower and plant growing centre of the Lazio region. It was a small step from idea to realisation, and in just 48 hours, the non-profit association became a reality.

The association currently has 80 members, mainly flower nurseries and tree nurseries, but also garden centres, trading companies, sellers of agricultural equipment, technical advisors, service providers and others. Taking a broad view, the association positions itself as an important discussion partner and contributes to all regulatory and decision-making processes relating to its members' activities.