Groen van bij ons has launched a campaign in Flanders to inspire garden owners to start working with green perennials. With the slogan ‘Groene planten, vaste klanten’ ('Green plants, steady customers), the Flemish Centre for Agro- and Fisheries Marketing (VLAM) aims to convince consumers to choose perennial outdoor plants, which they can enjoy all year round.

Green perennials form the basis of a garden that remains attractive not only in spring, but throughout the entire season. By combining different perennials – with variation in leaf structure, colour and flowering period – a dynamic and appealing picture is created. Groen van bij ons therefore encourages consumers to visit a garden centre nearby.

Inspiring and activating
As part of the campaign, a free ‘do-it-yourself garden guide’ is being launched, which helps consumers to get started themselves. The guide contains a practical step-by-step plan, inspiration for different garden situations and a selection of 12 green perennials that will thrive in any garden.