Hydrangea arborescens ‘First Editions® FlowerWOW’

The name says it all: ‘FlowerWOW’ makes an impression.

This compact Hydrangea arborescens combines strong growth with abundant flowering. As part of the international First Editions® program, it is supplied in a distinctive P14 pot – ideal for retail. But the variety also offers advantages in production. Growers and buyers alike benefit from its uniform structure, strong genetics, and clear branding.

Cultivation Advantages

‘FlowerWOW’ features a well-branched, compact habit and is perfect for efficient cultivation in smaller pot sizes like P14. It reaches marketable size quickly thanks to its reliable flowering on one-year-old wood, without requiring vernalization. Strong stems ensure durability during transport and shelf life. Its upright growth habit helps avoid lodging, even under heavy rain or wind. Moreover, the compact form allows space-efficient block cultivation, saving both space and labor.

Applications

Its compact nature makes this Hydrangea arborescens especially suitable for small gardens, borders, patios, and balconies. The large, white mophead flowers create a clean and elegant look. It combines well with perennials and ornamental grasses for a stylish garden effect. The plant also performs beautifully as a stand-alone in decorative containers at entrances or on patios. Even on a city balcony, ‘FlowerWOW’ fits perfectly.

Consumer Value

‘First Editions® FlowerWOW’ is a true eye-catcher with a long flowering season from June to September. The bright white blooms gradually turn a soft green, extending the ornamental value. Thanks to its naturally compact form, it requires little to no pruning and maintains its shape effortlessly. The plant offers a modern, fresh look and is easy to care for. The First Editions® tag reinforces trust and provides clear care and usage information.

Export Potential

With its uniform growth, compact size, and strong branding, ‘FlowerWOW’ is highly suitable for international markets. There is growing demand in countries like Germany, Scandinavia, Belgium, and the UK for compact, low-maintenance garden plants with clear retail presentation. The recognizable purple pot, branded tag, and optional POS materials create shelf appeal. This makes ‘FlowerWOW’ a strong candidate for the ‘ready to sell’ garden retail segment.

Why choose Hydrangea arborescens ‘FlowerWOW’?

This standout hydrangea offers robust genetics, compact growth, abundant flowering, and a strong brand identity. It is ideal for a wide audience and efficient for growers. The branded P14 First Editions® pot ensures recognizability and appeal at point of sale – a smart choice for growers, retailers, and consumers alike. It fits perfectly with the trend toward compact, high-performance garden plants that offer long-lasting enjoyment with minimal effort.